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Adverve: It's not just an ad. It's a doorway.

adverve:

REI is promoting the opening of its SoHo shop with an effort called “Find Out NYC”, which enables you to treat their outdoor ads like secret doorways to a lost frontier (with help from an accompanying mobile app).

You can also get information about the opening, different outdoor events in…

    • #thornberg & forester
    • #creativity
    • #augmented reality
    • #experiences
    • #advertising
    • #interactive
    • #innovation
    • #research
  • 1 year ago > adverve
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6 Notes/ Hide

  1. rkdfind reblogged this from adverve
  2. rkdfind likes this
  3. sarochka reblogged this from adverve and added:
    V cool interactive campaign.
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